I am a strategic designer and creative leader with a strong foundation in brand identity, communication design, and culturally rooted storytelling. 

I specialize in building purpose-driven brands that connect people, often through the universal language of food. 

I bring vision, clarity, and collaboration to every project, guiding teams from insight to impactful execution.


About

Email
LinkedIn
























©2024 Copyrights Pattra Sikkamann

Ugly  Catering

A catering ser vice that transforms ugly produces into gourmet experiences, blending food, art, and design. To redefine perceptions of ugly produces and inspire behavior change through hands-on experiences.
2024-2025
Graduate Project, Strategic Design and Management, Parsons School of Design.


Overproduction in Catering Services


The catering industry, especially in high-end and event-based settings, often prioritizes visual perfection and abundance as part of the guest experience.
What if ugly isn’t something to hide, to discard, but something to celebrate?
Break the norm by embracing imperfection. Through farm partnerships, a tech-driven menu platform, and a food recovery system.